Get the leaders you've given up looking for.

Andrew T Norris, The Alpha Adviser

Andrew helps sustainability leaders to hire alpha every time.

About Andrew

Andrew has been an expert in building alpha teams in the energy, infrastructure and natural resources industries for over 20 years. He is passionate about building a sustainable economy and helping the leaders of that transition to deliver alpha performance through an alpha team. He has a passion for people, research and communication: “putting people into words”. Find out more about him here. Some of his recent clients include:-

Listen to the podcast

Andrew shows you how to hire alpha in sustainability with the legendary Foresight Group.

The problem

In their New York Times Bestseller, “Who: The ‘A’ Method for Hiring”, Geoff Smart and Randy Street offer their solution, “to what The Economist calls ‘the single biggest problem in business today’: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours.”

Their main solution is always to be talent spotting, especially by asking for referrals from people you trust. This is great for the long term. But what happens if someone leaves, you get promoted, get a new job, or start a new business? What do you do in the short term?

Their advice is to get people like me to help, “although success depends heavily on the quality of the actual recruiter assigned to your search.” This is the key. Recruitment, executive search and headhunting are not like other professions, with a clear professional pathway and qualifications.

In fact almost anyone can set up in recruitment, so long as they can get themselves clients. It is a sales driven sector and this often gives a bad impression to clients and candidates. The approach can seem scattergun, transactional and expensive for the value that is created. The outcome is too often just good enough rather than the best possible.

However, finding the right people is the most important factor in the success of your business. So how do you put in place the optimal process? Understanding the market for a particular position is at the heart of what we do. 

This involves desk research, market analysis, creative thinking, engaging with people, and listening to what they say. Then you understand people’s motivation, who is respected in the market and how you are perceived. Then you know who is the best person for you. Read on to find out more.

The solution


You are building our sustainable future.

Your work is the most important of our time.

You deserve the best people to make it happen.

By finding exactly the right people for you.

To do this you need to know three things…

1. Who is in the market?

2. Who is best for you?

3. How to close the deal.

Finding the right people

How do you discover whom the right people in the market are for you? This is a process of identifying the market sectors, organisations, divisions, job titles and individuals who might be right for you. It begins with desk research. This basic information is turned into deep objective knowledge through conversations, opinions and judgements.

The key to an alpha sustainability team

The key to an alpha sustainability team

You have a great business idea. After a lot of hard work it has taken off. The business is growing. You are getting great sales results. Your customers love your product. But the pressure on you is proving too much. The cracks are starting to show. Your partner...

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Engaging with them

How do you reach out to people, so that they become a candidate or source? It is easy to find people’s contact details now. But what is the approach that is most likely to receive a helpful or interested response? Normally a quick and intriguing enquiry will lead to many helpful responses and lead on to in depth conversations. This is where your rich market knowledge comes from.

Closing the deal

Once you know their background and motivation, how do you bring them on board? The key here is to anticipate the various possibilities that might happen. Then you can ask the right questions in advance, so that you are fully prepared. When you are armed with knowledge in advance you will be able to manage the process to a successful conclusion.

How to close the deal

How to close the deal

Things can break down at this stage. Not very often, but it happens. It can be very stressful and the uncertainty unbearable. You have been through a long and time consuming process. You have spoken to many people. You have had extensive internal discussions and they...

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What they say

“I agree with your philosophy totally… business success depends totally on talent and structure [and] securing alphas.” 

Vinnie Glennon

CEO, Beauparc

“Andrew helped me build my top team when I was MD In House Services at the Houses of Parliament. He understood the market well and contributed towards bringing the right people on board.”

Carlos Bamford MBE

“Andrew and I have worked together on a number of difficult assignments. He is one of best professionals I have worked with during my 30 years as an Executive Search Consultant.”

Simon Pratt

Partner, Grosvenor Clive and Stokes